meet squeeze.

I’m Eloise, but everyone knows me as Squeeze, a nickname given to me by my family when
I was young, and it’s stuck with me for 25 years. Squeeze is more than just a name,
it’s an extension of who I am, a redefined version of myself, just like a good nickname should be.

Clothing has always been personal to me. My grandma made silk and cotton nightwear for women, gifting us new sets every Christmas and birthday. Many of them are still with me today, carrying memories through years of wear. Her dedication to quality and longevity is something I’ve carried into Squeeze, creating pieces designed to last, not just in wear but in meaning.

why squeeze.

At Squeeze, we make purposeful clothing from natural fibre fabrics, ensuring both sustainability and longevity. Every piece is produced locally in New Zealand, aligning with our commitment to a responsible supply chain. Transparency is at the heart of what we do, and we invite our community to be part of
the process.

Clothing is more than fabric, it’s self expression. The best purchases
are the ones that mean something beyond their price. That’s why we offer the option of customizable embroidery, allowing you to create an emotional connection with your pieces.

Just Silk. Just Cotton. Just Squeeze.